Walkers Gary’s Great Trips
Our friends at AMV BBDO involved Pirata to design the campaign site for Walkers’ Gary’s Great Trips promotion, following on from the success of last year’s campaign, ‘Brit Trips’.
The experiences takes us on a dazzling bike ride, roaming through the rolling countryside of the British Isles with none other than Gary Lineker, where the visitor can, at their leisure of course, redeem points from Walkers packs to give money off grand days out and cosy nights in.
AMV BBDO looked after the concept and information architecture and Pirata were charged with the design and art direction of the site, conjuring up a luscious Victorian themed experience online.
Supporting the site are some gorgeous rich media executions which see our heroes riding through the landscapes to reach their destinations, with some unexpected twists and turns along the way – from a rollercoaster of a ride through to a deep sea escape.
Client: AMV BBDO
Site Development: Jigsaw
View “Alton Towers” execution
View “Hotel” execution
View “Pub” execution
View “Sealife” execution
View “Theatre” execution
View “VIP Golf” execution
View “VIP Rugby” execution
View “VIP Wembley” execution