He’s behind you!
Client: BBH
Brand: Robinsons
Project: Put on a Panto
Pirata’s role: Information Architecture, creative treatment, design, illustration, animation and build.
Awards: OneShow Interactive Merit, Webby’s Honouree, Revolution Awards Finalist., FWA ‘Site of the day’.
BBH approached Pirata to develop the central hub of this multi-channel campaign for soft drinks brand Robinsons. The brief was to create an online experience that encourages and enables users to perform their own personal pantomimes.
This required an experience that was both highly engaging and also provided a toolkit of resources that could be easily used by a variety of age groups (including supervising adults!).
Pirata created a microsite ‘hosted’ by animated impresario ‘Robin Huser’. Robin guides the audience through their theatrical production from script to rehearsal to performance.
To support the campaign further Pirata also created an online game and iPhone application.
The campaign has been a resounding success with another great instalment in the pipeline.
- Avg. 10,000 visits a day during campaign
- Avg. engagement time of 4 minutes
- Featured in the European Design annual ‘Selected A’