Coming round the bend in 1st place…
Client: Work Club
Brand: McLaren
Project: Vodafone McLaren ‘The Race 1.0b’
Pirata’s role: Information Architecture, creative treatment, design and development
Awards: OneShow Interactive ‘Corporate Websites’ Gold Pencil, OneShowInteractive ‘Other Interactive Media’ Merit
Following a successful pitch win, Work Club involved Pirata from the very early concepting stages to help them solidify their vision for the new McLaren site.
Collaborating closely with client and agency, Pirata helped to nurture the initial creative ideas to create a truly unique Formula 1 experience, that brings the viewer closer to the team than ever before.
On non-race days and out of season, the site provides a hub for all McLaren activities from interviews with the drivers to the technical specifications of the car’s suspension.
The main highlight of the site is revealed on race day. Designed to accompany the live TV broadcast, the site transforms into an engineer’s dashboard publishing real-time data directly from the pit. From the moment the ignition button is pressed users can view live telemetry from the car (speed, braking, GPS position) and commentary from the pit wall drivers and the drivers themselves.
The site is created almost exclusively in HTML and JavaScript so is fully accessible and available on most mobile platforms.
- 200,000 visitors came to the site to watch the live launch of the MP4-25
- Avg. 30,000 visitors per race day