Pottermore, Pt. II
Client: Adam and Eve
Brand: Pottermore
Project: Pottermore launch marketing
It’s time for part two of our Pottermore launch campaign work.
After helping to launch the new home for the World’s most famous wizard – Pottermore, Adam & Eve asked us to help them with a new series of rich media executions to magically whisk fans to the site.
Building on the mystery of the original launch campaign, fans were encouraged to seek out magical quills across the internet. With millions of people trying to access Pottermore, each quill acted as a personal key that would grant you access to the most coveted site on the planet.
With more 3D work from Capture we created four beautiful, interactive pieces culminating with a full page takeover on sony.com
The Pottermore site was created by TH_NK.