Sing-a-long on Facebook
Client: BBH
Brand: Yeo Valley
Project: Sing-a-long
First it was the famous rapping farmers, now it’s a farming-inspired boy band called The Churned.
As part of BBH’s ongoing Yeo Valley activity we’re very pleased to say that we’ve been helping them to launch their latest project – Sing-a-long on Facebook.
Designed to accompany their huge TV Spot and tap into the spirit of The X Factor, it’s the first Facebook karaoke competition of its kind.
Facebook users can sing along to the Yeo Valley ad music, have their performance analysed and get rated against the whole social media community. The winner of the competition will have the opportunity to feature in a 30 second version of the TV ad, which will appear as part of the live X Factor final on 11th December.