Client: Crystal CG
Brand: GSK
Project: Interactive Film App

Our first piece of work with Crystal CG turns the Samsung Galaxy Tablet into an interactive film gallery for GlaxoSmithKline.

GSK will be providing state-of-the-art laboratory services for the 2012 Olympic Games and have commissioned Crystal CG to create a set of films that explain the high pressure world of athlete testing.

Designing the UX and Interface, we created a simple and intuitive app that quickly moves the user around the content.

And with the app pre-loaded onto the Galaxy Tablets, GSK will showcase their work to the public at their scientists in Sport exhibition this summer.

Client: BBH
Brand: Audi
Project: A1 Sportback

We’ve just created another interactive iPad ad for BBH London and Audi.

Following our successful Audi A1 work last year, we’ve brought their newest campaign to life using a 3D carousel and the iPad’s biggest asset – gesture.

Take a look.

Shortlisted for a total of Four awards, it scooped:

A big thank you to Capture for their help with the 3D

You can check out the work here:

piratalondon.com/2011/06/pottermore-launch/

piratalondon.com/2011/11/pottermore-pt-ii/

We’re very proud to say that The Pirata Boat Race has been featured alongside some of the latest and greatest apps in Taschen’s App & Mobile Case Study Book.

You can buy the book here, and if you haven’t played the Boat Race, why not grab an oar ?

Well, we’re on the lookout for some new shipmates…

Visit our Jobs page

After a lot of very hard work we’re exhausted but proud to say that we’ve just finished this beautiful data visualisation piece for Mindshare. Mindreader is Mindshare’s proprietary study looking at digital consumers from around the world. Its aim is to not only understand people’s media habits but to also understand their lives, attitudes and cultural differences.

With a survey that covers 5 Continents, 36 markets and 36,000 people, it’s a huge undertaking to make sense of so much information. We’ve spent a lot of time analysing the data, prototyping interfaces and generating ways to bring the questionnaire to life. Our ultimate solution gives users the ability to digest the rafts of data in nice, relevant, bite size chunks that they can filter by age and gender whilst comparing up to four regions with a side by side comparison.

Designed to be used as a desktop based site, occasionally as a presentation tool and also accessible on a tablet, we had a lot of platforms to cover. We managed to get the range that we needed and also support non-Flash devices due to our innovative use of JS and HTML, although we’ll be looking into an optimised version for ipad later in the year.

We created every aspect from start to finish through analysis, IA, UX, design, prototyping and eventually the entire build, including some pretty complex CMS and backend. Phew!

Visit the site

Client: Euro RSCG
Brand: Chivas Regal
Project: The Art of Hosting

We’re very happy to announce the launch of our latest project – a marriage of the very smooth and sophisticated Chivas Regal and the chic parties of Le Baron.

Bringing to life Euro RSCG London’s idea to place the viewer at the heart of one of Le Baron’s famous parties, our site combines an interactive, first person, 360 degree film together with a series of beautiful content films, all directed by 2AM’s John Dower.

As part of Euro RSCG’s Live with Chivalry campaign, we invite users to learn the art of hosting and borrow a little bit of ‘cool’ from our hosts, the effortlessly hip Andre and Lionel.

The Art of Hosting

We all love presents, and more important, we love a bit of Agency rivalry, so this year, we’ve created a big Secret Santa game for the whole UK Advertising world to play together using our Adland Santa iPhone app.

To spice things up, when the festivities are over and the results are in, we’ll be publishing the good, the bad and the ugly. Which agency sent the most presents? Which agency was this year’s Scrooge? And most importantly, who’s the most generous: Creative Directors or Technical Directors? Ho Ho Ho.

Visit the site.
Download the app.
Follow on Twitter.

Fast forward 3 years and here we are. Great work, great clients and above all great Pirates in the studio. So much design, mountains of code, countless experiments, questionable Spotify playlists and a lot of rum. Way too much rum.

We just wanted to say thanks to everyone that has helped us along the way xx

Client: BBH
Brand: Yeo Valley
Project: Sing-a-long

First it was the famous rapping farmers, now it’s a farming-inspired boy band called The Churned.

As part of BBH’s ongoing Yeo Valley activity we’re very pleased to say that we’ve been helping them to launch their latest project – Sing-a-long on Facebook.

Designed to accompany their huge TV Spot and tap into the spirit of The X Factor, it’s the first Facebook karaoke competition of its kind.

Facebook users can sing along to the Yeo Valley ad music, have their performance analysed and get rated against the whole social media community. The winner of the competition will have the opportunity to feature in a 30 second version of the TV ad, which will appear as part of the live X Factor final on 11th December.

http://www.facebook.com/YeoValley

It’s a big ship that we sail in and from time to time we like to invite a few people to join us aboard for a voyage or two. If you’d like to spend some time with the Pirates as a stowaway, we’re interested in speaking to fun and talented people about internships ranging from one week to three months.

And if you’re a student, bring your work along and use the team here for some experienced advice. Like seafaring teachers with eyepatches, we’d love to help make your projects even better.

Please contact Valerie for more details.

It’s time for part two of our Pottermore launch campaign work.

After helping to launch the new home for the World’s most famous wizard – Pottermore, Adam & Eve asked us to help them with a new series of rich media executions to magically whisk fans to the site.

Building on the mystery of the original launch campaign, fans were encouraged to seek out magical quills across the internet. With millions of people trying to access Pottermore, each quill acted as a personal key that would grant you access to the most coveted site on the planet.

With more 3D work from Capture we created four beautiful, interactive pieces culminating with a full page takeover on sony.com

The Pottermore site was created by TH_NK.

Like re-disovering some of your best albums it’s always nice to revisit projects that you haven’t had the chance to look at for a while.

We’ve been having a lot of fun here at Pirata, putting together our first showreel and it’s made us realise quite how much we’ve achieved in the last 2.5 years. We hope you enjoy it.

Oh, and there’s a maiden voyage for our new logo too. Be nice to her.

Client: Adam and Eve
Brand: Pottermore
Project: Pottermore launch marketing

We’ve been bursting with excitement about our latest work on the online launch campaign surrounding the future world of Harry Potter. We were approached by Adam & Eve to help bring their ideas to life around the announcement of the much mooted and top-secret online destination Pottermore (itself the work of Think).

Watched concurrently by hundreds of thousands of fans during its first minute, the YouTube announcement revealed the start of what’s to come in the wizardry world. And now the secret is out, we can expose the journey behind the work.

Secret Street View was the first part to go live. The letters that make up the (at the time secret) name POTTERMORE were hidden in Potter-related locations around the world. The coordinates required to find the letters were posted on various Harry Potter fan sites at intervals throughout the 15th and 16th June and the challenge was to piece them together.

Once the name was out, a custom YouTube channel was launched displaying a countdown to the announcement by J.K.Rowling. And to drive visitors to the channel we created a range of rich media advertising placed on fan sites, web portals and partner sites.

As the announcement grew closer, an increasing number of owls (created and animated in partnership with our friends at Capture) continued to gather on the page, until all was revealed at midday on the 23rd June when the countdown reached zero and J.K. Rowling’s video announcement appeared on a transformed version the channel. We hope Hedwig would be proud.

Client: Work Club
Brand: McLaren
Project: The new 2011 McLaren.com

Just when you thought it couldn’t get any better, Work Club and Pirata have designed and developed the new McLaren Mercedes site, after the success of last year’s ‘The Race 1.0b’. With the aim of bringing users closer to the action than ever before, the new site has ‘time-led’ animated race navigation, an enhanced live telemetry feed, and live Facebook chat embedded into the race web-app to bring fans together to discuss every turn as it happens.

When McLaren cars are out on the track, live commentary, and chat between the drivers and the pit-wall are combined with contextual data direct from the track. All of this is in real-time, to make sure users know exactly what’s going on at the most exciting stages of the race. We know how you feel Hamilton. No really, we do.

Visit the site: http://mclaren.com/formula1

Client: Ogilvy & Mather
Brand: Toblerone
Project: My Toblerone

Seconds? Don’t mind if we do.

Our next piece of work for Ogilvy’s My Toblerone campaign is the main destination website.

Designed to complement their social media activity, the destination we have created will become a new meeting place for users to share their love for the tasty, triangular treat.

Full of charm and playfulness and like our earlier video player, we continue the theme of creating everything from the bar itself; buttons, levers, tabs, panels… this time though, we include the chocolate itself because every piece of content uploaded by a fan becomes another chunk of our ever growing gallery.

Ogilvy will use the site to set challenges and fans will be rewarded with prizes and glory as the best pieces of content are showcased throughout the year.

Client: Ogilvy & Mather
Brand: Toblerone
Project: My Toblerone

Perfect for sweet-toothed pirates, this is our first piece for Ogilvy’s My Toblerone campaign.

A little something to kick things off, we’ve concepted and created a video player made entirely from the chocolate bar itself. Watch it burst into life with a glorious stop frame animation by Capture.

Client: Hyper
Brand: Nokia
Project: Push Snowboarding

As part of our work with Hyper on the Nokia Push project, we were asked to create a data visualisation piece for the Burton US Open. Projected onto all four walls of the Nokia tent at the event, we wanted to show something that captured the pace and energy of snowboarding but also the intricate calculations that every rider has to make in order to get to the bottom of the run in one piece.

Using a blend of motion tracking, data parsing and particle generation, we created these beautiful light trails which react to every single move – changing shape, easing through colours, and heating up as the rider gets faster and faster.

We’re proud to say that we’ve just created Audi UK’s first iPad ad for our friends at BBH. The ad was part of a campaign to launch the new Audi A1 and was built in conjunction with Wired magazine for their acclaimed iPad App. Working with 3D specialists RTT, we created bespoke car sequences and full interactivity with video.

As part of this campaign we also created bespoke rich media placements and page takeovers for Telegraph, Topgear, MSN and WhatCar?

Stuart has 10 years industry experience at respected agencies Profero and Dare. Working with some of the worlds leading brands including BMW, MINI, Sony, COI, Channel 4 and Barclays, he has won numerous awards including Cyber Lions, Webbys and One Show Pencils. His work has also featured regularly in the D&AD book.

Client: Hyper
Brand: Nokia + Burton
Project: Push Snowboarding

Push Snowboarding is an open snowboarding innovations platform that makes real-time rider analysis a reality. An app running on the Nokia N8 handset connects to an array of Bluetooth sensors placed on the board and rider, and records five key measurements: speed, orientation, pressure, heart rate and rush.

Live in time for the Burton European Open, we designed and developed a destination site in collaboration with Hyper for snowboarders and hackers alike. The site delivers the latest news, videos and images straight from the slopes, as well as providing developers with the source code and data to build new tools to extend the platform.

The project, our first piece of work for Hyper, is far from over, with some interesting data visualisation work in the pipeline.

Visit the site

Campaign: INQ Cloud Touch product launch

We have been working behind the scenes for a while now with Social Mobile company INQ. We’re proud to reveal our first new piece of work for them – a product launch mini-site for their forthcoming handset: the INQ Cloud Touch, an Android-based handset which in their own words is ‘alive with Facebook’.

We’ve been lucky enough to play around with a prototype and are very excited about its release. This site is only a hint of what’s to come; a full new website is in development so watch this space.

Visit the site

They’ve been plundering with us for a while now but it’s been some time since we last docked, so we have news from the high seas; Stuart Peddie and Lee McGuffie have joined the Captain’s Table.

Stuart arrives from the good ship Dare and stands side by side with founders Eduardo and David. He joins as Creative Director bringing with him well-honed swashbuckling skills and a vast bounty of rare hi-tops. So fierce was his desire to sail, upon boarding he declared ‘Pour the rum and show me that horizon’. We duly obliged.

Lee heads straight to The Bridge as our first Managing Director after sailing back across the Atlantic from his adventures in New York with Dare. His penchant for tailored clothing means the eye-patch has gone straight into his daily clothing rotation.

Client: CHI Partners

Brand: Samsung

Campaign: The Future Of TV

2010; the year of the app indeed. We’re besotted with technology so when CHI approached Pirata to help Samsung promote the world’s first TV with an app store built in, we were all ears.

The result, an interactive experience which invites people to share their aspirations, opinions and questions relating to the Samsung Smart TV, as well as provide an engaging and informative guide to Samsung’s Apps (what they are, how they work and how they’re delivering the future of TV), it is a place where conversation about the Smart TV takes place.

Information is aggregated and curated from various platforms such as Twitter, Forums and Blogs and allows users to post their own ideas, comment, vote or just read through the content. All of these views, opinions and information are presented in an interactive, flash driven environment. Don’t worry, we had a little moderation on there.

(Site no longer live)

Client: BBH

Brand: Robinsons

Campaign: Sponsorship of British Pantomime Season

Robin Huser is back! As a sponsor of Christmas Pantos, BBH asked us to help them to follow up the success of 2009’s Put On A Panto and celebrate a British institution by creating a destination for kids and parents (and Pirates) to put on their own 3 minute panto. Not only put on their own panto but share it with friends and family and raise money for charity. And so Panto Karaoke was born.

The result is a webcam extravaganza where you can take to the boards and be the hero (or villain) from one of your favourite pantos. It makes the webcam do the hard work and fit you up with the perfect panto headgear. And we’re not just talking hats.

Save the masterpiece, send it to your friends and hopefully raise a bit for charity in the process. Oh and check our Tina O’Brien’s from Coronation Street. It’s a gem.

Visit the site

We’re pleased as punch to announce that The Pirata Boat Race has been awarded the second ever FWA ‘Mobile Site of the Day’ Award. View the article on FWA

If you haven’t already played it, grab an iPhone, download the app and get rowing. Play the game here

View the Pirata Boat Race demo video

We were delighted when Fallon asked us to be involved in helping launch Cadburys biggest ever campaign to celebrate the run up to the 2012 London Olympics.

The campaign’s aim is to reignite the spirit of play through a series of playground favourites such as thumb wars, sleeping bag racing and even kiss chase, creating the biggest series of games ever. Encouraging participation is key to the campaign, so any game counts!

We worked closely with Fallon closely over 8 months to help them shape the digital creative ideas, providing design direction for the campaign site and an online game integrated with the balloon themed TV spot.

We’re thrilled to have landed a much coveted Gold Pencil at the annual One Show in New York! Our captain Eduardo set sail last week and came back with a shiny trophy for the Pirata cabinet, by taking the top prize in the Corporate Websites category for the Vodafone McLaren team’s 2010 website. The One Show is an incredibly prestigious award to get in the industry and to have a gold pencil nestled in our treasure chest is the greatest acclamation a set of scurvy sea dogs could ask for.

While we were there McLaren also scooped a merit for Other Interactive Media, as did Put on a Panto for the Consumer Websites category. Panto’s also been doing the rounds being a finalist in the Revolution awards and an Honoree at the Webby’s so all round a fairly impressive haul!